Women are universally found to have better sense of smell than men.
There are many reasons as to why this is the case including hormones, socialisation and that women have significantly more olfactory neurons compared to men.
Fact 2
75% of emotions we feel every day are generated through smell.
[Martin Lindstrom, ‘Broad Sensory Branding’, Journal of Product & Brand Management, Vol. 14, Issue. 2, 2005, pp. 84-87]
Fact 3
80% of flavour is smell. Which means what we taste is very reliant on our sense of smell.
At Ede, we know it's the layering of the little things that make a big shift in we feel about the world and ourselves. To us, that means playful and gorgeous smelling aromatherapy essentials you reach for on a daily basis.
