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SHOP OUR BLACK FRIDAY SALE — ENDS FRIDAY

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BLACK FRIDAY SALE

BLACK FRIDAY SALE

CODE: BF20

CREATED FOR OVER THINKERS AND DEEP FEELERS

At ede, we make scents to help you through big feelings. Consider us a safe space for your headspace because no matter what you're feeling — no feeling is final.

Scent as self-care

! FUN FACTS !

Fact 1

Women are universally found to have better sense of smell than men.

There are many reasons as to why this is the case including hormones, socialisation and that women have significantly more olfactory neurons compared to men.

Fact 2

75% of emotions we feel every day are generated through smell.

[Martin Lindstrom, ‘Broad Sensory Branding’, Journal of Product & Brand Management, Vol. 14, Issue. 2, 2005, pp. 84-87]

Fact 3

80% of flavour is smell. Which means what we taste is very reliant on our sense of smell.

Micro-moments of mindcare

At ede, we know it's the layering of the little things that make a big shift in we feel about the world and ourselves. To us, that means playful and gorgeous smelling aromatherapy essentials you reach for on a daily basis.

EDE in the press